REQ-10048391
4月 11, 2025
Latvia

摘要

Driving content synergies across channels, leading digital platform testing, introduction, maintenance, update, and improvement. Ensuring cross-functional collaboration for best-in-class platform execution and digital governance processes. Contributing to innovative projects, Customer Experience (CX), Customer Solution and Omnichannel engagement (OCE) processes across Therapy Areas (TAs) and functions.

About the Role

  • Contribute to a holistic customer experience strategy in IM organization to become a recognized customer experience & engagement leader in the market.
  • Develop a strong relationship and closely collaborate with TA Heads, Medical and Marketing teams to support with planning & execution of platform-based engagements, recognizing opportunities & challenges early in the process and adjusting the course of action according to the needs.
  • Leverage digital tools/systems and customer-centric methodologies (design thinking, behavioural science, human-centric design) to translate strategic imperatives into best customer experience in virtual interactions.
  • Ensure consistent measurement and monitoring (KPIs) of external competitiveness and execution, including customer feedback & satisfaction (including customer surveys).
  • Provide TA teams with continuous assessment and support to build next generation health innovative solutions, integrating patient, health professional and business needs at every step of the process.
  • Lead and support technical maintenance of Baltic digital assets (HCP portal, websites, newsletters, emailing campaigns, banners, digital advertising, social media, video production, SEO, google ads and more).
  • Support digital analytics tools. Ensure design optimizations are implemented to drive customer value.
  • Identify common needs and opportunities across TAs to find synergies, reduce duplication and simplify the processes around customer engagement and content delivery.
  • Support TA teams in leading and creating the content on disease awareness on social media platforms, such as Facebook, Instagram, YouTube, etc.
  • Act as liaison on Cluster and Regional forums. Proactively collaborate with relevant internal partners on software improvements, issues, and fixes.
  • Ensure that health information systems are properly embedded in health innovative solutions.
  • Support the TA teams on usage of digital tools e.g., Mass Mail, RTE and other digital tools, to strengthen their skills and explore new possibilities.
  • Secure compliance on our digital platforms by driving Digital Governance processes and act as coordinator between website owners and global governance function. Drive Digital Governance processes, including onboarding and upskilling.
  • Contribute to successful and well-established partnerships with external digital companies.
  • Liaise with other countries, International and Regional teams to clarify customer needs and implement any relevant projects.
  • Roll out digital solutions that offer tangible impact on the business and ultimately the patients.
  • On time reporting of spontaneous adverse events (AE) reports and technical complaints for all Novartis products

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

International
Innovative Medicines
Latvia
Latvia
Marketing
Full time
Regular
No

Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.

A female Novartis scientist wearing a white lab coat and glasses, smiles in front of laboratory equipment.
REQ-10048391

Marketing Technology Manager

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Marketing International Latvia